Vendsyssel FF launches 24/7 AI-powered fan experience to strengthen engagement and unlock new revenue opportunities.

Hjørring, Denmark . Vendsyssel FF announced today the launch of a new 24/7 conversational AI agent, a digital innovation designed to transform how the club connects with its supporters, elevate the fan experience, and open new monetization opportunities across all digital channels.

IA Sport, a leading platform for AI-driven fan engagement for professional football organizations worldwide, powers the initiative. With this integration, Vendsyssel FF becomes one of the first clubs in Denmark to introduce an AI assistant capable of interacting with fans at any moment, answering questions, assisting with ticket purchases, promoting merchandise, and supporting the club’s broader commercial strategy.

“Our ambition is to bring fans closer to Vendsyssel FF every day, not just on matchday,” said the club’s leadership team. “With this new AI agent, we are modernizing the way we communicate, offering faster and more efficient service, improving the overall fan journey, and unlocking new revenue channels that will help the club continue to grow.”

The 24/7 AI assistant will roll out across the club’s digital ecosystem in phases, ensuring seamless integration with existing platforms and expanding its capabilities over time.

Additional updates and new features related to this tool will be announced in the future.